Ever see your search rankings bounce up and down from day to day? That’s called the google dance. Now that should occur less and less since the new Google bot, called Caffeine, indexes a lot more of the web in one hit. Caffeine produces fresher results because it indexes websites a lot quicker, and now it indexes a lot more of the web than ever before.

When Google Bot Caffeine crawls a document, it indexes the content immediately. Now you can find news and relevant content quicker than ever before. The old google index had several layers which all updated at various rates. The main layer would update every couple weeks.

In a nutshell this gives google more power to play with different algorithms in the quest to find the most relevant data for searchers. Which effectively means that google will be looking for higher quality content from you, and if you can produce it then you now have a higher chance of ranking for your target keyword.

Interesting Google Caffeine facts

1. Google indexes hundreds of thousands of pages every single second
2. Google Caffeine stores nearly 100 million gigs of data in one index database and adds thousands of gigs per day

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Tagged as: google, google caffeine, rankings, search engine rankings