Twitter is becoming an increasingly important tool (along with facebook) for building the building the importance of your business on the internet. The spin-off from this is increased interaction with possible clients and therefore more sales. However, in order to measure the effectiveness of your efforts invested into Twittering, for business people at least, there needs to be some hard data to work on. Here are some excellent tools that are essential to tracking your success with online twitter marketing efforts:
Twitter Analyzer
- no. of users that click on each tweet
- no. of unique readers
- which links were clicked through the most
- which day was the most popular for your tweets being read
Klout
This tool gives a rating of how much influence your tweets have on the general twitter-sphere. The rating is determined by a number of factors, and scores above 70% indicate that your tweets are being well received.
TweetBeep
This application notifies you when your tweets are being re-tweeted, mentioned, direct messages, and website links.
Tweet Stats
This is another tool that gives nice graphs to analyze the success of your campaigns. More appropriate for gaining long term intel on your most effective tweets.
Tweet Effect
This tool is great for assessing which tweets were responsible for adding the most followings to your account, and which tweets were most responsible for driving followers away.
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