If you do any kind of internet marketing then hopefully you’ll realize that continual testing and improvements are needed to ensure you get the maximum conversions.
Virginia Nussey from Bruce Clay Blog -(internet marketing conversion tools) put together a handy list of tools that you can use to get some interesting information on how your website interacts with your visitors.
By continually improving your call to actions, sales copy, and website useability, you’ll generate much higher conversion rates. I’ve found just by changing headline that I can get as much as 5x more conversions.
Here is a brief list of tools that they mention:
Crazyegg & Clicktale show you where your visitors mouse pointer moves on your website. It’s like following them as they move through your website, and it’s like watching a video. Really really cool tool for giving you some quality understanding of how your website is interacting with visitors.
UserTesting is the one that caught my eye; for a 100 bucks or so you can have real life humans interact with your page and basically give their thoughts as they are clicking around and interacting etc.
Check it out and let me know what you think.
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I love Crazyegg. Those heat-maps really open up design parameters, as it relates to conversion.
Yeah, Crazyegg is a great tool.
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