This is a simple series showing small business owners how to manage their wordpress based websites. In today’s blog post I show how to bring it all together – image, text, and title, and finally upload the content and publish it so that search engines and prospective clients can view your new blog post.
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Content must be unique in order to remain indexed for caffeine, Duplicate content filters are more sensitive to similar templates. Load time is more important than previously. Post frequency is a valid metric which means if you increase frequency to 2 or 3 posts per day in your blog, then maintain that frequency in order to keep rankings climbing for the new content.
I use duplicate content all the time (i.e. syndication)… I've seen no.1 rankings for several of my pieces of content, albeit duplicate, on no.1 spots and stay there – even with the google Caffeine update. I think the main purpose of caffeine is to make the google bot faster, so that it can refresh google's index more often and also get deeper into BIG sites with thousands of pages. I honestly think the duplicate content thing is a myth.
However, the one place I wouldn't have duplicate content is on my own website…. that is definitely a no-no.
I think you are right about updating your website on a regular basis. It does matter to google. They care that a site is fresh and 'alive'. But some people would struggle with 2 – 3 updates per day. I think if you made a post every couple weeks would be an acceptable frequency.
Thanks for your insights and comment.
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