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Using Social Media to Promote Business

by Wynne Pirini

I was reading a great article on 8 common mistakes most businesses make when using social media to promote business. Take a quick read it’s worthwhile information. If you are a business owner and are wondering how on earth you can make money from twitter and facebook without wasting all of your time, and still [...]

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How to Measure the Effectiveness of Your Twitter Tweets

by Wynne Pirini

Twitter is becoming an increasingly important tool (along with facebook) for building the building the importance of your business on the internet. The spin-off from this is increased interaction with possible clients and therefore more sales. However, in order to measure the effectiveness of your efforts invested into Twittering, for business people at least, there [...]

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Twitter ‘Ups the Ante’ With a Slew of New Features

by Wynne Pirini

Twitter looks set to release some kick-ass new features that will upset more than a few 3rd party client providers. One of the challenges they face is to keep the simplicity of use of it’s application. If they make it too complex then they risk alienating die hard fans. Some of the changes include: an [...]

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Best Time to Tweet to Get Traffic Back

by Wynne Pirini

The best time for tweeting to get most the referrals from tweeting is between 12pm and 6pm Eastern Daylight Time. Here is a great tool to analyze twitter patterns according to day, time, and frequency of posts. Using tweet call to actions such as “please retweet” funnily enough increases retweets. Other call-to-actions that work well [...]

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Twitter Starts Collecting Demographic Intel

by Wynne Pirini

Wow it has taken Twittr a couple of years to figure out that they needed to collect demographic information in order to effectively deliver targeted advertising to their users (similar to Facebook). They started late but at least they have started. With that in place I think they will have a much stronger base upon [...]

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FourSquare – Another Great Social Networking Platform

by Wynne Pirini

Have you ever heard of FourSquare? No? Me neither, not until today at least anyway. So what is FourSquare and why should you be interested? Essentially what it does it tells you where you friends are. It has aspects of Twitter, and Facebook. The system is based around a concept known as “checking-in”. You check-in [...]

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